“ Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city,” explained the chief design officer in Apple, Jony Ive. The roof is made of carbon fiber to give it the least possible thickness which permits it to rise above the transparent walls on four pillars only. Macbook inspired the features of the roof whose dimensions are 111×98 feet.
Thus, diminishing the boundaries between the inside and outside. To follow in the footsteps of the Steve Jobs Theater in Apple Park, Apple Chicago Michigan Avenue utilizes a complete see-through façade. Photography by © Nigel Young The Design of the Apple Store Chicago: “The whole idea from the very beginning was a half-landscape concept – how could we get the plaza to gently step down to the river’s edge,” commented Senior Executive Partner in Foster + Partners, Stefan Behling. The new building, that has become a vital portion of the landscape, links the city to the river.
We can’t wait to welcome the community for the opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”Ī highly-influential site, that is right next to the Chicago Tribune building, was selected by the giant electronics company along with the city to revive the Chicago River area. “ Apple Store Chicago Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services, and inspiring educational programs in the heart of their city. “When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” commented senior vice president of Retail in Apple, Angela Ahrendts. The architectural firm utilized the concept of a “Town Square” in the store’s design but Apple Store Chicago Michigan Ave can not handle the winter blues. Apple Store Chicago, which is located at Michigan Avenue, was designed by Foster + Partners.
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RELATED: Chicago's New Apple Store On Chicago River To Open Oct.Chicago is currently witnessing the opening of the first of a new series of Apple stores. Here's a sneak peek before its Friday debut: Apple CEO Tim Cook "always says in his keynotes 'It's more about selling, it's a place for human connection,' and that's the future of retail."Īpple's future Chicago flagship comes with great views of the skyline and river, too. "We wanted it to have this town square feel," said Angela Ahrendts, senior vice president of retail for Apple. Staffed by 250 employees, the new store includes "avenues" showing off Apple products, a "genius gallery" for troubleshooting and a "boardroom" where shoppers can work or hang out, Apple executives said during a walkthrough Thursday. Michigan Ave., which closed Wednesday night. The new store will replace Apple's former Mag Mile store at 679 N. Michigan Ave., with glassy walls meant to bring the outside in. The floor-to-ceiling glass store on the banks of the Chicago River at Michigan Avenue opens Friday.ĭesigned by London-based Foster + Partners, the new store descends to the river off Pioneer Court, 401 N. DOWNTOWN - The huge black walls hiding its construction are down, and Chicago's new Apple store is ready for its debut.
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